This "joke" appear be real ...
http://undercover.com.au/News-Story.aspx?id=2313
"The album will presumably be released on Starbucks' newly minted Hear Music label, which recently had a coup with Paul McCartney's new album 'Memory Almost Full' debuting at number 3 on the Billboard Top 200. "
"Notoriously DIY, it's a surprise for Sonic Youth to aligning themselves with the equally-notoriously capitalist Starbucks, who now have over 7,500 outlets in over 40 countries."